Good, but how long will it last

Virgin promises air fares war – 22 Aug 2007 – NZ Herald: New Zealand National news

The stranglehold of the two cosy incumbents may soon be broken but the proof will be in the pudding as to how successful cut price domestic fares will last.

The evidence thus far is less than a year as the big boyus suck up the losses and squeeze the little fellas.

One hopes that Richard Branson’s pockets are deeper than Air New Zealands.

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