Fresh from the marketing disaster that was his tilt at the mayoralty, Alex Swny has landed the Auckland Ratepayers with a bill of $800,000 for a rebranding exercise for the Auckland CBD.
And what a marketing disaster it is!!!! Renaming Auckland from the "City of Sails" to "The Big Little City".
Jesus (sorry) what was he thinking….that is like telling your girlfriend you have? a "big little cock". All you are going to get is sniggers and people pointing.
Time the Mayor did something about this fool.?
[quote]Auckland city rebranding designed to lure shoppers
Posted at 8:22am on 18 Jan 2008
Central Auckland is to be renamed 'the big little city' as part of new $800,000 marketing campaign.
The rebranding is designed to lure customers back to Queen St after a year-long upgrade saw shoppers flee to quieter suburban shopping malls.
Business lobby group, Heart of the City, which is behind the campaign, says the new slogan will replace 'city of sails'.
Chief executive, Alex Swney, says it is supposed to be tongue in cheek, as Auckland is a big city in New Zealand but a small one by international standards.
"We don't want to be one of these big, brash Aucklanders overpromising and talking as if we're New York. New Zealanders love understated heroes, we like a slightly self-deprecating humour."
The campaign will be launched on Monday[/quote]
As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.
They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.
He is fearless in his pursuit of a story.
Love him or loathe him, you can’t ignore him.
To read Cam’s previous articles click on his name in blue.
