Telecom being prosecuted over broadband

Telecom to face court over broadband claims – 01 Feb 2008 – NZ Herald: New Zealand Business and Personal Finance News

[quote]Telecom and its subsidiary Xtra are to be prosecuted for allegedly misleading the public with its Go Large broadband promotion.

In 2006 Telecom and Xtra launched nationwide advertising of its new broadband plan “Go Large”, in which it made a number of representations, including “Xtra Broadband is about to be unleashed!”, “unlimited data usage and all the internet you can handle” and “maximum speed internet”.[/quote]

A classic case of the marketing hype out-performing the technology.

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