Great Viral campaign for Outlook add-on

Xobni: Learn more about Xobni Insight

I found this product that is an add on for Outlook, it basically looks like it adds some great functionality to a poxy product that will make Outlook usable. They are opening up access to the download of the beta based on the number of people you put in touch with them. So email people you know after registering or place a logo on your blog.

Here is their marketing blurb;

Xobni Insight is an add-on for Microsoft Outlook that offers effortless email management and provides instant access to the most important information in your email.

After a quick install, you’ll see the new Xobni toolbar appear in Outlook – and suddenly your Outlook productivity will burst to life with blazing fast email search, automatic phone number discovery, threaded conversations, and more.

The also say they are going to release a version for Gmail, now that would be interesting.
Xobni outlook add-in for your inbox