Secret Gov't ad plan leaked by Ralston

Bill Ralston: Pssst! Sell me a bag of lollies? – 16 Mar 2008 – Opinion, Editorial and reader comments from New Zealand and around the World – nzherald

Eventually, I suppose, like the new cigarette packets, unhealthy foods will be forced to carry ugly pictures of the medical effects of their ingredients. Packets of Mallowpuffs will feature a stern health warning and a nasty photo of a huge fat bum.

Someone has also leaked the proposed ad format to WOBH.