CLIMATEGATE – The Tiger Woods Index for NZ

Why is the media focusing on Tiger Woods and his rooting when the general public is wanting focus on Climategate?

There is now an index for you to work out just how hypocritical the media has become and how they filter our news. It is called the Tiger Woods Index.

Thus, as an experiment, I started trawling around, taking the stats on other issues in the news. To make the figures comparable, I then worked out the ratios of web pages to news pages reported.

On that basis, Tiger Woods delivered 22,500,000 web and 46,025 news pages, giving ratio of 489. That is the ?Tiger Woods Index? (TWI) against which I chose to measure a raft of other issues.

?Climategate? was the next obvious choice and that produced 28,400,000 on the web page search, compared with 2,930 news items, delivering a ratio of 9,693. Using the TWI as a comparator, the public in general are more interested in ?Climategate? than Tiger Woods, by a factor of nearly 20 times.

Applying the ?ratio analysis? (doesn?t that sound grand!) to ten current issues, including the two already mentioned, an arbitrary list emerged, ranked by importance to the general public, against media interest. This is as follows:

1. Climategate: 28,400,000 ? 2,930 = 9693
2. Afghanistan: 143,000,000 ? 154,145 = 928
3. Obama: 202,000,000 ? 252,583 = 800
4. Tiger Woods: 22,500,000 ? 46,025 = 489
5. Gordon Brown: 12,300,000 ? 37,021 = 332
6. Climate change: 22,200,000 ? 68,419 = 324
7. Sally Bercow: 25,000 ? 86 = 290
8. David Cameron: 545,000 ? 4837 = 113
9. Meredith Kercher: 261,000 ? 3,471 = 75
10. Chilcot Inquiry: 125,000 ? 4,350 = 29

Let’s look at some Kiwi examples, again ranked by importance to the general public, against media interest. The NZ Media are worse even than the US.

  1. Climategate: 31,100,000 – 74 = 420,720
  2. Lisa Lewis: 116000 – 87 = 1333
  3. Phil Goff: 157000 – 292 = 537
  4. Tony Veitch: 90,600 – 364 = 248
  5. John Key: 196000 – 1327 = 147
  6. Hone Harawira: 169000 – 1320 = 128
  7. Millie Holmes: 7600 – 71 = 107
  8. Susan Boyle: 410000 -? 8778 = 46
  9. Taito Phillip Field: 21500 -1150 = 18
  10. Mark Hotchin: 41700 – 343 = 13
  11. MPs Expenses: 18600 – 1454 = 12
48%
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