Hell Pizza upsetting another ethnic group

Hell Pizza has a new ad campaign going that is upsetting yet another ethnic group.

Here is an example of the type of emails they are receiving;

from:? G-Man March 19 at 1:07am
to: Hell Pizza

As an Italian New Zealander I resent strongly the implication that Italians are mindless thugs involved in Mafioso-activities and organised crime. Accordingly, if you don’t stop with the “uncle Tony” Schtick by noon tomorrow sharp then me, my brother Tony Junior, my pop Tony Senior, my cousin little Tony, my uncle Fat Tony and his dad Clean Tony are going to come over there with some baseball bats and break heads open. Am I making myself understood here?

Thanks in advance,