Tech Tuesday – Lesson One – Burning Bridges with Fergus Cleaver

Early Edition: Just received this and have to post it. I’m, on the third circuit so it hasn’t spread far yet. I have edited the email so it reads properly from top to bottom. Look how many brands he is burning with just one intemperate remark.

This is a classic case of pressing send before the brain is engaged. Welcome to your fame ignominy Fergus Cleaver. Dickhead.

From: Francis Pickworth [
mailto:[email protected]%5d>
mailto:[email protected]] ?Sent: Thursday,
18 February 2010 3:13 p.m. To: Anna Isaac
Cc: ‘Fergus Cleaver’
Subject: Sound Advice (special edition)

Afternoon Anna,

I trust the week has been good to you!

Further to our conversation re BlacknotBlack and possible sponsorship, I have another possible event that Tiger may interested in coming on board with.

Myself along with a number of partners are holding an event coming up at Khuja Lounge on the 27th March, it is the fifth instalment of “SOUND ADVICE” a gig that we hold on a quarter year basis.

Previous “SOUND ADVICE” events in the past have consistently been greatly successful generating huge crowds, great music and a fantastic atmosphere for all who attend. The upcoming promises to be no exception as we move to support the people of Haiti as they recover from the current earthquake that has hit.

We have confirmed Sponsors 42 Below and Red Bull as they have eagerly jumped on board. We are looking for a beer sponsor to help make the event a great success.

We have a big DJ line up of Andy JV, LO-Key, and Arash, all Auckland based heavy hitters in the DJ scene and we are putting 100% of all net profits towards the charity of our choice to support the people of Haiti.

What we are asking for from a beer sponsor is either assistance with printing costs for flyers and posters etc being sold, or at least some boxes of Tiger thrown Khujas way. In return we will put Tigers name on all posters, flyers, web links and any other promotional material.

Currently we are also in communication with clothing sponsors to get there name on bar staff, the door girls and possibly security to the event.

Please find the flyer attached that we have had designed that will be printed in posters, flyers and any other promotional sources that we will use. Current sponsors have not yet been attached however they will be included in the final draft that we will send to sponsors for final conformation before commencing printing. Please note that on the draft flyer the date has been listed wrong. The confirmed venue and date for the event is Khuja Lounge, March 27th, 10pm till late. Please let me know if you can’t open the PDF file.

Any questions or queries please call myself on 021 153 6543, or Fergus on 021 665 188 or email me on the return email. It would be wonderful to get Tiger and DB Breweries involved in helping the people of Haiti out.

Thanks Anna, I look forward to hearing from you soon.


From: Anna Isaac [ <mailto:[email protected]>
mailto:[email protected]] ?Sent: Thursday, 18 March 2010
4:55 p.m. To: Francis Pickworth
Cc: Fergus Cleaver
Subject: RE: Sound Advice (special edition)

Hi there

Sorry for the late response, we have been inundated with sponsorship requests.

We’ll decline the opportunity this time as our calendar is very full at the end of March. ?All the best for the event.


Anna Isaac
Brand Manager Tiger Beer, Monteiths & RTDs
DB Breweries
09 2593121


From: Fergus Cleaver [ <mailto:[email protected]>
mailto:[email protected]] ?Sent: Thursday, 18 March
2010 8:06 p.m. To: Anna Isaac
Subject: RE: Sound Advice (special edition)


Fergus Cleaver Cleaver Richards Limited Chartered
Accountants PO Box 47585, Ponsonby, Auckland 1144 Level 1,
26 Crummer Road, Grey Lynn, Auckland 1021

DDI: ? ? ? ?(09) 376 7999
Ph: ? ? ? ? ? (09) 376 2445
Fax: ? ? ? ? (09) 376 6441


From: Anna Isaac
Sent: Monday, 22 March 2010 11:24 a.m.
To: ‘Fergus Cleaver’
Cc: Damien Collins; Luke Rive; Dave Shoemack; Jarrod Bear; [email protected]; ‘Marisa Govorko’; Russell Browne; Jo Jalfon; ‘Quentin Reade’; Lydia Blatch; ‘Angely Grecia’; Donna-Marie Brunt; Brent Gemmell;? ‘[email protected]’;? ‘[email protected]’; ‘[email protected]’; ‘[email protected]’;? ‘[email protected]

Subject: Lesson One – Burning Bridges with Fergus Cleaver

Hi Fergus

Thanks for your intelligent response above.

You’ll notice I’ve copied in the key members of the DB brand marketing team, as well as our friends at Pernod Ricard, Lion Breweries and Pead PR so best of luck with further events and gaining sponsorship for these.


Anna Isaac
Brand Manager Tiger Beer, Monteiths & RTDs
DB Breweries
09 2593121


—— Forwarded Message
From: Damien Collins <[email protected]>
Date: Mon, 22 Mar 2010 11:33:51 +1300
To: <[email protected]>, Damien Collins, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, “Hinton, Thomas” <[email protected]>, <[email protected]>, <[email protected]>, “Bates, Tom” <[email protected]>, Rich Henry <[email protected]>,Daniel Thorn [email protected]>, Daniel Phillips <[email protected]>, “Dan Maas (Fairfax)” <[email protected]>, adam gunser
> <[email protected]>, Callum O’Brien <[email protected]>

Conversation: Lesson One – Burning Bridges with Fergus Cleaver Subject: FW: Lesson One – Burning Bridges with Fergus Cleaver


A lesson above on how to ensure you never get beer sponsorship again!!! Well done Fergus Cleaver of Cleaver Richards accountants!!!



Sent: Monday, 22 March 2010 11:57 a.m.
To: Distribution SSNZ All_Saatchi; Distribution SCNZ
All_Starcom Subject: FW: Lesson One – Burning Bridges with Fergus Cleaver


An email from our friends at DB above regarding an interesting response to being declined sponsorship. It might be worth thinking twice if any sponsorship requests come to you from Mr Cleaver…



Saatchi & Saatchi
123-125 The Strand, Parnell, Auckland, New Zealand
Tel: +64 9 3555 000.