Does this mean that Labour have given up?

On TVNZ yesterday:

Goff yesterday said he believed Labour could win 40% of the vote, giving it 48 MPs.

The last time Labour got 40% in an opinion poll was 17 November 2007. Since 2008 the only time Labour has got out of the 30s in polling was when they were in?the?20s. In the immortal words of Darryl Kerrigan:

Next Phil will be telling us that “It’s the vibe of the thing“.