The English Dilemma

No this is not a post about Bill English, it is about Phil Goff – and his English dilemma.

After the recent drop into the 20s in the Roy Morgan poll mainstream media commentators are finally making the comparison between the Bill English 2002 election debacle and the current shambling, crippled campaign of the Labour party, currently being led by Phil Goff.

Massey University political communications commentator Associate Professor Claire Robinson said it was a very similar look to Mr English’s promotional material in 2002, the year he led National to an election drubbing.

He was pictured with a tie but no suit jacket, and adopting a similar hand-in-the-pocket look.

Professor Robinson said the look made Mr English appear too young to be a prime minister.

“Mr Goff is not going to be seen as too youthful, but he’s trying to appear relaxed. It’s trying to humanise him, but when you see the pictures of him and Bill in the same pose, you get the impression they’re trying too hard to present themselves as something they aren’t.”

Political?advertising?is just like real world advertising, just usually more brutal. Basically the image you see as portrayed has to bear some?resemblance?to reality. As they say inside the beltway after getting their focus group results and polls, it has to resonate.

Phil Goff’s new look, dyed hair, new walk and cheesy smile doesn’t resonate, it just makes him look like a try hard. So far about the only thing Phil Goff hasn’t done from the 2002 National playbook is step into the ring and get pounded and bloody. Perhaps he is saving that for November 26.