Dominos steps up

Dominos has stepped up to the plate as a corporate citizen and made good on the $10,000 that Hells Pizza reneged on.

Domino’s Pizza last night pledged $10,000 to children’s charity KidsCan to fill the void left when a competitor, Hell Pizza, reportedly refused to pay the sum it promised to donate during a telethon.

Hell Pizza director Warren Powell initially agreed that Hell would donate the sum to the KidsCan charity in 2009.

However, KidsCan chief executive Julie Helson said Mr Powell “reneged” on the deal after seeing reports that some of the money raised failed to reach needy children.

Domino’s NZ general manager Josh Kilimnik said last night that his company was stepping in because it was “the right thing to do”.

The tipline if being flooded with all sorts of sordid details of goings on at Hells Pizza. I can see a series of blog posts coming up.

Dominos meanwhile has shown how to do good PR, Hells Pizza is just tweeting up lame excuses. They can go to Hell.