What do these guys have in common?

What do:

Brian Jones – Rolling Stones drummer

Jimi Hendrix – rock legend

Janis Joplin

Jim Morrison – Doors frontman

Kurt Cobain – lead singer Nirvana

Amy Winehouse

have in common with

The Labour party and?Phil Goff [Phil Goff has been in parliament for 27 years and Labour are at 27% in the polls]