Why doesn't Duck run ads like this?

Two polls have come in and Labour are in trouble this close to the election.

The Roy Morgan poll shows them barely moving and the gap between National and Labour at 29.5%

The latest New Zealand Roy Morgan Poll shows support for Prime Minister John Key?s National-led Government is at 60% (up 0.5%). Support for Key?s National Party is 54% (up 1%), the Maori Party 3% (unchanged), ACT NZ 2.5% (down 0.5%) and United Future 0.5% (unchanged).

Support for Opposition Parties is at 40% (down 0.5%) ? Labour Party 30.5% (up 0.5%), Greens 5.5% (down 1.5% – the lowest since the 2005 General election), New Zealand First 3.5% (up 1%) and Others 0.5% (down 0.5%).

The Herald/Digipoll shows a small recovery for Labour but the gap between Labour and National is still a massive 15.1%. They have improved that is probably their dead cat bounce after the budget.

Labour’s crippled campaign manager needs to do something dramatic. He won’t though probably because he is too busy trying to work out phase two of his underpants stealing campaign plan. The more thought put into trying to understand Labour?s campaign since the last election, the more obvious it is that Duck has adopted the underpants gnome strategy.

Labour?s equivalent of stealing underpants without understanding phase two and how to win votes includes such brilliant policies as:

  1. Opposing ?VSM: ?Duck?doesn’t?realise that while university politics is a fascinating place for young Labour, the rest of the country simply is not interested. It is a bit like trying to get people to watch a game of third grade netball when the Bledisloe Cup is on. No one cares.
  2. GST free fruit and veges: another dumb policy that has so many easy rebuttals. Not the kind of broad policy direction that changes the mood of the nation.
  3. ECE: Free childcare without explaining who pays for it or why it is so important that the middle class require more welfare. Hard to see Duck moving this out of phase two either.
  4. National Standards: The ultimate underpants stealing policy because Labour?s highly competent, well funded irregular force of guerrilla campaigners ? the collective teachers unions of New Zealand ? have wasted so much time opposing something the public are indifferent towards when they could have been campaigning on something that mattered.

The Labour campaign has been totally mismanaged from the very beginning. Deadwood like Mallard and Hodgson are fighting the battles of the 90s, rather than letting the highly competent new MPs like Curran, Nash, Chauvel, Shearer and Robertson change the Labour Party from an underpants stealing operation with no phase two to one that wins votes based on touching New Zealanders on issues that matter to them.

Perhaps he should consider ads like this: