Unbranding – Abandoning the Brand

I posted the other day about Labour candidates abandoning their toxic brand. The?technical?term is unbranding.

Here is an example from Napier, where Stuart Nash is building a personal brand rather than a party brand. He is?definitely?unbranding Labour.

I feel sorry for Stuart, he can’t win Napier and on current polling under the inept leadership of Phil Goff he won’t be back in parliament. Labour?has?decided that more capable people like Parekura Horomia, Su?a William Sio, Darien Fenton, Moana Mackey, Rajen Prasad and Carol Beaumont all deserve higher places on the list than him.

 

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