Bogans win votes

Bogans win votes, just as Paula Bennett. Tony Abbott knows too:

While dining out this week I was regaled by a friend who dismissed?Tony Abbott as a ”bogan”.

I knew what he meant, and didn’t even argue, because the quality he was referring to is Abbott’s strength and Labor’s nightmare.

Even though Abbott was a Rhodes Scholar; has three degrees in economics, law and philosophy; was educated at four elite institutions, St Aloysius, Riverview, Sydney University and Oxford University; is highly articulate; has written three books and raised three daughters who are all pursuing tertiary studies, Abbott does have a streak of bogan in his essence.

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This essence has put fear and loathing into Labor because it connects to an electorate where a large majority have neither the time nor inclination to follow politics closely, and whose overriding concern is their own household’s wellbeing.

Abbott understands that politics is a simple art beneath the mountain of detail, and he has mastered the art of the simple, pungent message, an art never as simple as it appears.

This is clearly something that John Key understands too.

 

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