Can Labour Shed its Nasty Party Image in time for 2014?

Darien Fenton?s senseless attack on the Mad Butcher is typical tribal Labour. They are a nasty party who attack everyone and everything that opposes them, and Helen Clark has left a legacy of unpleasant MPs who cannot appeal to voters because they are not likely.

Bryan Gould, a long time Labour?party?mouthpiece joins in the attacks on Sir Peter Leitch but he uses a much more stylishly packaged method disguised as disinterested comment, ?but?exactly the same sentiment -and worse, becuase it implies Leitch’s?endorsement can be bought.

The challenge for the new leader of the Labour Party is to purge the nastiness from the party. They will have to get rid of old style Labour bruisers like Mallard, Fenton, and Street, and tell the up and coming unpleasant bruisers like Sepuloni and Wall that tribalism is a thing of the past and they need to start winning votes.

Labour need to stop getting headlines like this one in Palmerston North.

Iain Lees-Galloway took a break from rooting stenographers to campaign directly outside his opponents business. Then he had some silly excuse instead of apologising and moving on, allowing him to be defined not just as a stenographer rooter but as a nasty bastard also.

To be a serious contender for Prime Minister the next Labour leader needs to stop this silly negative approach and start concentrating on making his caucus likable.