Bloomberg gets it and is prepared to put his money where his mouth is

There is a saying that no one wins taking on the NRA.

They regularly rinse candidates and deploy their considerable resources against politicians who seek to impinge of the rights of all Americans to keep and bear arms.

But Michael Bloomberg is going to give it a crack at taking on the NRA…and spending $50 million to do it. He at least understands the daunting task, though I suspect his $50 million will be ineffective against the campaigning prowess of the NRA, who in all likelihood will use this declaration of war as a fundraising drive and pick up even more cash.

Michael R. Bloomberg, making his first major political investment since leaving office, plans to spend $50 million this year building a nationwide grass-roots network to motivate voters who feel strongly about curbing gun violence, an organization he hopes can eventually out muscle the National Rifle Association.

Mr. Bloomberg, the former mayor of New York, said gun control advocates need to learn from the N.R.A. and punish those politicians who fail to support their agenda ? even Democrats whose positions otherwise align with his own.

?They say, ?We don?t care. We?re going to go after you,??? he said of the N.R.A. ???If you don?t vote with us we?re going to go after your kids and your grandkids and your great-grandkids. And we?re never going to stop.???

He added: ?We?ve got to make them afraid of us.??

Yeah good luck with that….they have guns and you want to intimidate them with nothing but cash?

The considerable advantages that gun rights advocates enjoy ? in intensity, organization and political clout ? will not be easy to overcome. Indeed, Mr. Bloomberg has already spent millions of dollars trying to persuade members of Congress to support enhanced background check laws with virtually nothing to show for it.

What is more, for many gun owners, the issue is a deeply personal one that energizes them politically, said Larry Pratt, executive director of?Gun Owners of America, who dismissed the mayor?s plans.

?He?s got the money to waste,? Mr. Pratt said. ?So I guess he?s free to do so. But frankly, I think he?s going to find out why his side keeps losing.?