BG2: Healthy food is more expensive

Carbs are cheap. ?You can buy [undisclosed brand] of fizzy drink for less than bottled water that was fed directly into a bottle at the plant via a line that shines some UV on it.

It seems to make little sense when the fresh raw materials sell for more than the same raw materials after processing and addition of ingredients and packaging.

Supermarket sales really do [cause]?us [to] buy more unhealthy food, a new study has revealed.

It found while shops promote both healthy and unhealthy foods equally, people are more likely to buy unhealthy food when it is discounted.

A 10 per cent rise in promotions for unhealthy foods saw sales shoot up by 35 per cent.

In comparison, the same promotion increase for healthy foods led to only a 20 per cent sales rise.

So it seems most shoppers follow the bargains. ?Which then leads to the question: ?why is it that [undisclosed brand] fizzy drink runs almost perpetual promotions undercutting healthier options?

Do the healthier options’ manufacturers assume that people who want to eat healthy will pay a premium to do so?

…contrary to popular belief, it’s well-off people who respond to price promotions, rather than those from disadvantaged backgrounds, the study showed.

This is because they have less money to spend upfront on products to benefit from the saving and less space in their homes to stockpile them, researchers said.

A team from the University of Cambridge studied the shopping patterns among almost 27,000 UK households.

Professor Theresa Marteau said: ‘[Before] there [was] plenty of anecdotal evidence, but very little empirical evidence, about the impact of price promotions on people’s diets.

‘In this study, we examined whether less healthy foods are more likely to be promoted than healthier foods and how consumers respond to price promotions.’

Over 11,000 purchased products from 135 food and drink categories were assigned healthiness scores – following UK Food Standards Agency (FSA) criteria.

Dr Ryota Nakamura, who carried out the research while at the University of East Anglia, said: ‘It seems to be a widely held idea that supermarkets offer promotions on less healthy foods more often than promotions on healthier foods.

‘But we did not find this to be the case, except within a minority of food categories.

‘Yet, because price promotions lead to greater sales boosts when applied to less healthy foods, our results suggest that restricting price promotions on less healthy foods has the potential to make a difference to people’s eating habits and encourage healthier, more nutritious diets.’

Assuming our market isn’t that much different, it appears that the way poorer people get hooked into the bad stuff is because it looks to them like they can make their limited funds go a longer way.

I also suspect they will be inherently less inclined to put too much work into food preparation, so they will go for pre-processed, ready to eat solutions.

The news comes after the World Health Organisation warned obesity has more than doubled since 1980.

In 2014, more than 1.9 billion adults were overweight – 39 per cent of the global population.

Of these over 600 million were obese, 13 per cent of people worldwide.

It added that having a raised BMI is a major risk factor for heart disease, stroke, diabetes, musculoskeletal disorders like osteoarthritis and some cancers.

Us BG2-ers aren’t losing weight to be lighter. ?We’re losing weight to change the odds on how long we expect to live.

But is pays to have an awareness of the minefield that shopping presents, and how you are being manipulated into buying things that won’t help you with a healthy diet.

How do you battle the supermarket shop with all those things you want to eat but you know you shouldn’t?


– Daily Mail