How broke was Labour at the election? Very broke, the Greens outspent them

The latest election expenses are out and it is quite revealing.

National spent the most, Labour spent less than half of National, and the Greens out spent Labour.

But the real take out is that money doesn’t buy you results. The Greens show that as does Internet Mana.

Labour spent half as much as National on last year’s election campaign and was outspent by the Greens for the first time.

Parties’ election advertising expenses were released yesterday and show Labour spent $1.27 million – slightly less than the Green Party on $1.29 million and half the National Party’s $2.6 million.

National was the biggest spender, followed by the Conservative Party, which was bankrolled by leader Colin Craig and spent $1.9 million. Funded by $3.5 million from Kim Dotcom, the Internet-Mana alliance spent $660,000 while the Internet Party spent a further $320,000. Of the parties in Parliament, United Future spent the least – just under $2000.

I wrote repeatedly last year that Moira Coatsworth and Tim Barnett thought that fundraising was beneath them. You can’t fight elections without cash and they left Labour penniless. My good friend Mike Williams would never have done that.

Labour’s shoestring budget and low election result will have the party asking how the much smaller Green Party had more funds. In 2011, the Greens spent $780,000 and Labour $1.8 million.

Labour’s hierarchy has been criticised for failing to fundraise and the election expenses indicate it was a problem. General secretary Tim Barnett said Labour had never had large reserves and had spent within its means. The lower costs were partly because of more “low cost, high impact” campaigning, such as phoning, door knocking and direct mail rather than traditional media advertising.

“If you’re asking, ‘Were there lots of things you would have done if you had an extra million’, obviously that would be a nice position to have, but we stayed within the budget we had.”

Low cost, high impact? Yeah right, Labour got the lowest result in a 100 years. What an idiot.

Labour is selecting a new president and former president Mike Williams said the ability to bring in the money would be a key factor. However, he did not necessarily think money was the be all and end all for a successful campaign, saying the ability to motivate grassroots members was more important.

Yeah and that worked a treat last election, didn’t it?

Labour’s problem is that their policies don’t resonate and as a consequence they don’t get the donations that a large party deserves. Of course that is everyone else’s fault.

Watch them call for state funding of political parties.

 

– NZ Herald

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