Friday nightcap

The psychological trick behind getting people to say yes

Asking for someone?s phone number in front of a flower shop will be more successful because the flowers prime us to think about romance. Small, subliminal cues change our willingness to be sold on a product, on ideas or even a date. Economics correspondent Paul Solman speaks with psychology professor Robert Cialdini about his book, ?Pre-Suasion,? the crucial step before persuasion.

NZ Political parties should watch this video as it makes it clear that the location of a polling booth can influence voting.