Guess who did worse than Goff, Cunliffe & Little?

You might think that it would be pretty hard to outdo Phil Goff, David Cunliffe and Andrew Little in the unpopularity stakes but a politician has achieved that ignominious goal. Labour’s polling company UMR has delivered a brutal assessment of the public’s impression of the politician.

A word cloud, drawn from a sample size of 1,000, shows that the public perception of the politician is very negative. The most common word and therefore the largest word on the word cloud is “Untrustworthy” which means that it was the most common response when members of the public were asked to describe the politician.

As the word cloud has been leaked to Stuff?and shared widely, claims have been made that polling is now being used increasingly as a way to do a political hit.


[…] David Farrar, the principal at Curia Research, National’s polling company, said sending the material to corporate clients made it likely it would quickly become?public.

“They wanted this to get out there, but they didn’t want Labour to release it,” […]

[…] On previous occasions when UMR documents had become public, it tended to have been negative for the Labour Party, Talbot said. “It goes both ways.”

[…] The UMR document was sent in late November, but uses poll results drawn from October, a period when former National MP Jami-Lee Ross’ attacks on the party were dominating the headlines.

It shows that Bridges’ net favourability – the difference?between those who have a positive impression and a negative one – was negative 31 per cent, the lowest of any leader since Jenny Shipley, around the time that National was removed from office in 1999.

[…] We’ve never had, I don’t think, an Opposition leader in such a net negative space,” […] “We never saw that for [Phil] Goff, we never saw that for [David] Cunliffe, we never saw that for [Andrew] Little.

[…] Phil Quin, a former Labour staffer and political commentator, said the existence of the word cloud was not unusual, but releasing it was.

“I guess they want to kick off the BBQ season with people chatting about Simon Bridges’ shortcomings,” Quin said.

The risk is that it becomes about dirty politics, undermining the PM’s ‘kindness’ ethos, which is valuable political capital to put at risk”. end quote.

Whaleoil’s Australian correspondent Lushington Brady said that the word cloud reminded him of something from Australian politics and he sent it through to me.

It looks like Simon Bridges and Julia Gillard, the?former leader of the Australian Labor Party and former Prime Minister of Australia, have something in common. The only question is whether Bridges will get to be both a former leader of the National party and a former Prime Minister.