And the latest ‘cultural appropriation’ outrage is…

Cut the cheese for goodness sake and stop snivelling. The latest ‘cultural appropriation’ outrage in the wake of the ‘Maori Santa’ is both ridiculous and highly hypocritical. If the Wellington activists have given their seal of approval to culturally appropriating the European tradition of Santa Claus and completely replacing the traditional costume that he wears with a Maori one, then they have no right at all to complain about a New Zealand cheese being given a Maori name. quote.

Fonterra’s Kapiti Cheese brand is under fire by a M?ori trademarks advisor for what he says is cultural appropriation of M?ori culture in marketing.

He said a mother expressed hurt that her children who are descendants of Tuteremoana were worried they would be eating their ancestor.

  Newshub end quote.
‘Bringing home the Christmas Pakeha’ by AS Paterson in the Dominion in 1933

Cannibalism is a cultural tradition that I for one am very glad that Maori no longer practice. Fancy being silly enough to make a reference to it in the complaint. (Apparently, when cooked and eaten, Europeans tasted like pig. I wonder what this cheese tastes like?)

It is pertinent to note that this complaint was made last November and has only been turned into an outrage article now because it is a slow news month.

We must also remember that we were told repeatedly by the media and the activists in Wellington that we were not allowed to be upset at a ‘Santa’ who wore a red feather cloak and carried a giant hook even though he disappointed the children who didn’t know who the hell he was supposed to be and who were left crying and waiting for the real Santa to show up.

We have been lectured that we are raaacist for wanting to hold on to our traditions because they are European cultural traditions and therefore are not important enough to be respected or celebrated or kept.

But back to the latest cheese outrage. Here we have a cheesemaker embracing the Maori language as being uniquely Kiwi and naming one of its K?piti cheeses after a famous K?piti chief.

Since appropriation of Maori culture will be used as a justification for all this whining, it is important to note that the woman who complained is guilty of cultural appropriation herself. On social media she was all for the ‘Maori Santa’, not caring at all about appropriating a longstanding European tradition. Also her Twitter avatar (how delicious), instead of being a Maori icon, is… wait for it… a Nike icon.

I sincerely hope that all this outrage will help with brand recognition and will help Fonterra sell more of its K?piti Cheese products, especially Tuteremoana Cheddar. 

I am sure a slice or two will go nicely with some thick Whale Meat Company bacon in a big, fat, outrage flavoured, toasted sandwich!


What a grilled Whale Meat Bacon and Tuteremoana Cheddar sandwich might look like.