Do’s & Don’ts of media management

Media management is easy when you know how

DO talk about your cat ( until he gets run over by a car.)


DO talk about your pregnancy.

DO talk about your house.

(Photo by Phil Walter/Getty Images)

DO talk about your boyfriend and almond milk

Do pimp your baby at every possible opportunity

Credit: RNZ/Rebekah Parsons-King

Do as many photoshoots and magazine covers as you can

Jacinda Ardern Vogue photo shoot was positively perceived (togs) photographed at Bethells Beach, near Auckland. Photographed by Derek Henderson, Vogue, March 2018

DO say as little as possible while letting Simon Bridges flail about making you look like a popular leader in comparison.

DON’T talk about Kiwibuild, Phil Twyford or Stephen Barclay

Credit: SonovaMin

DON’T talk about Sroubek or Hardcore

Photoshopped image credit: Pixy

DON’T Talk about the alcohol and sexual abuse at the Young Labour camp

Image supplied: Labour list MP Liz Craig with members of Young Labour

DON’T talk about the minister who manhandled and bruised a staff member.

Photoshopped image credit: Luke

DON’T talk about the less than transparent minister who had to resign because you wouldn’t fire her.

Photoshopped image credit: Boondecker

DON’T talk about the Charter schools you closed down.

Credit: Luke

DON’T talk about the Oil and Gas industries that you destroyed with a Captain’s call.

Photoshopped image credit: Pixy

DON’T talk about Venezuela

DON’T talk about the UN Migration Compact

Most importantly lie low and don’t show your face to avoid having to answer awkward questions.

Photoshopped image credit: Luke