Advertisement of the Day

By the Blonde

This advertisement, full page, on the back of this morning’s Canvas magazine which comes with the Herald, is almost beyond belief!

How many people would have been involved with the making of the ad? And, no-one picked up the error? ‘Your‘, when it should have been ‘you’re‘ … you are? ‘You are the author’ makes sense. ‘Your’ means belonging to you, so ‘Your the author’ makes no sense, no matter which way you look at it!

One assumes that, in the advertising world, most of those putting this advertisement together would be young. One also assumes that they would not have had the strict procedures that most of us experienced when learning the English language … and, may I say, it shows.

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