Cameron Slater

Photo credit: Garry Brandon

Photo credit: Garry Brandon

For many years Whale Oil Beef Hooked and Cameron Slater were one and the same thing. ?As his personal blog, Cameron was being referred to as The Whale, and more recently, Whaleoil.

Even though Whaleoil is now a media company, how did it all start?

Back in 2005, after several months of getting addicted to reading other people’s blogs, Cameron always felt he could do better. ?Most of what he was reading was boring, and it needed some energy. ?Being used to ranting at the television and shouting back at talkback hosts, blogging was a natural extension.

His birth inside a National Party household has also meant he had?political pedigree since he was in nappies. ?That, and his extensive network of contacts throughout politics, business and media allows him to bring new, unique and incisive stories.

Cameron is also sought out to provide his commentary on TV, Radio, newspapers and conferences.

He has been in the news as much as he breaks it with appearances on 60 Minutes, The Nation, TVNZ?Breakfast, Close Up, TV3 and TVNZ News, Radio Live, Newstalk ZB, Radio Rhema and all the major and regional newspapers.

Although his personal politics are closer to those of the National Party, he has no financial nor formal links with them, choosing to be able to criticise and be an independent operator. ?He is, in fact, as much despised by some in the National Party as he is in Labour and the Greens. ?Despised for having an opinion, for speaking his mind, and for holding scumbags to account, no matter their political affiliations.


As much at home writing editorials as being the subject of them, he has won awards, including the Canon Media Award for his work on the Len Brown / Bevan Chuang story. ?And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. ? Cameron Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him. ?But you can’t ignore him.

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