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Breitbart has a lesson to learn from Whaleoil

We have made no secret at Whaleoil of our desire to become New Zealand’s version of Breitbart or perhaps a cross between them and Canada’s Rebel Media who are equally fearless at taking on the MSM. Breitbart though could take a leaf out of Whaleoil’s book to avoid becoming financially?vulnerable. After reading an article about the 100 advertisers who have boycotted them I now understand one reason why they may have decided to let Milo Yiannopoulos, their number one star and draw card fall on his sword. You cannot stand up to criticism and stay true to your beliefs if you are 100% reliant on income from those who disagree with you. You need most of your income to come from your supporters, not your detractors.

Breitbart needs to switch over to a subscription model and fast. Trying to become a toned down version of what they are to try to appease the Social Justice Bullies will never work. Trying to become more professional is not a bad thing but it will not prevent boycotts. Whaleoil became more professional years ago when we cleaned up our comment section but while it made us even more popular with readers it did nothing to appease those who want us shut down.

The SJB’s smell blood in the water and now that they have successfully taken out Milo they will not stop. Breitbart needs to double down, not double back. They need to get most of their revenue from those who love what they do not those who oppose it.

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